The dating and sexual standards since the 1910’s has changed drastically in today’s world. The most prominent ideology of modern day intimacy, which is mostly seen on college campuses, is the “hookup culture.” Technology and the media encourages the hookup culture because of its financial and exposure benefits. In 2011, 92% of the Billboard Top Ten’s songs were about sex in some way. As most people probably already realize, male singers tend to sing songs about spotting attractive women and then finding a way to convince her to hook up with him. On the other hand, female singers usually write songs about how they use their body in order to seduce men. Artists using sex as their lyrical guide is only further encouraging the hookup culture and the de-escalation of sexual intimacy.
The media is only encouraging the idea that women are more defined by their body than men are, accepting their social fate. The 2015 Vanity Fair cover is featuring Caitlyn Jenner, used to be Bruce. Caitlyn’s process of announcing her transition from male to female was purely focused on the physical aspect of the transformation. The 65 year old appeared in a magazine wearing a corset, top-heavy, and lips glossed. The image of Caitlyn was juxtaposed with Bruce, who was the image of a proud Olympic gold medalist. Caitlyn’s public reveal exemplifies the idea that women are applauded for displaying their bodies while men pride themselves in using their bodies. These perceptions that exude from the media encourage the hookup culture, which takes a superficial stance on romantic attraction between two people. The media defends the idea that it is socially acceptable to define and judge people solely based on their looks, which is the only criteria in a hookup culture amongst college students. Caitlyn decided to make this her official appearance as a female in anticipation of a superficial generation that is consumed with the physical looks over any other quality.
“Netflix and chill” is a new euphemism that refers to young adults getting together in order to have sex. With more than 50 million people using apps like Tinder or Grindr, it is clear that meeting up with someone for a casual hookup is appealing to a widespread of people. The sole purpose of Tinder or Grindr is encourage the casual nature of sex and any form of intimacy. If people viewed sexual relations as meaningful and respectable, they would not be using these types of applications. The hookup culture and applications that encourage the hookup culture have severe health repercussions. Between 2013 and 2014, there was a study done in the smallest state, Rhode Island, on the increase in sexually transmitted diseases. The rise in STD’s and the popularity of specific “dating” apps is no coincidence according to the numbers. In Rhode Island alone between 2013 and 2014, the number of infectious syphilis cases increased by 79 percent. The number of gonorrhea cases increased by 30 percent, and the number of HIV cases increased by 33 percent. Keep in mind that Rhode Island is the smallest state in the U.S., and the numbers would be astounding for the rest of the states.
This tweet exemplifies the mindset of thousands of college students that are fearful and chased away by the commitment and “work” that comes with a relationship. With the hectic and busy life a college student, there seems to be a disconnect in the ability to have a meaningful relationship and the desire to actually possess one.