Super Bowl Commercials

The Super Bowl is one of the largest events held every year, and involves millions of Americans watching on television with family and friends. Unfortunately, this past year I was not able to watch the Super Bowl because I was on an exchange trip with my high school in Spain. Every year, except for this one, I have watched the Super Bowl on television with family and friends.

Every year, it seems as if the anticipation for the Super Bowl is even greater and greater. There is always something for everyone when it comes to the Super Bowl – whether that be delicious food, great football, or entertainment from the halftime show or commercials. I was curious of what other thought about the Super Bowl and what they thought of the commercials, so here is a short video of how some of my peers view and think of the Super Bowl and its commercials:

Audio/Visual Adaptation: Interview Video

The first thing that I noticed when assessing the answers to the questions I asked is the difference amongst gender. Typically, men are more inclined to watching football, however, this is not always the case, especially during the Super Bowl because everyone is watching. It was interesting to see how the men answered the questions differently than the women.

One specific question that I asked was, “What strategies do you believe are effective in Super Bowl commercials to make them grab your attention and encourage you to buy a certain product?” Just about all of the answers included the fact that most Super Bowl commercials incorporate some aspect of comedy into the marketing and advertising of their product in order for viewers to remember it.

Usually, Doritos and Esurance are two companies that incorporate comedy into their commercials during the Super Bowl. Viewers, including myself, often look forward to watching commercials from these companies during breaks from the game.

I also noticed how many of the commercials contained music. Music is not always noticeable during the commercials, as we are so focused on the dialogue. Some commercials, such as the more serious ones, even use silence to grab the attention of those watching. This has proven to be extremely effective, especially in commercials produced by Budweiser (2002 9/11 Tribute commercial – only aired once) and (2015 Puppy Commercial).

Commercials aired during the Super Bowl tend to be remembered more if they are easy to relate to. One example of this is the Dove Men + Care commercial that features Dads. The Budweiser commercials are also easily relatable. The Bud Light Pacman Commercial, entitled “Coin,” grabbed the attention of viewers with lights and music – a very powerful strategy used by advertisers.

budlight

The most important thing about a Super Bowl commercial is if and how it will be remembered. GoDaddy will forever be remembered for their Super Bowl commercial featuring a nerd and supermodel, Bar Refaeli, making out for an extended period of time. Viewers were intrigued by this commercial and talked about it a lot after its showing. At the end of the day, this strategic technique got people talking about GoDaddy, which was the overall goal for the company.

From all of this information, it is evident that all Super Bowl commercials have similar themes. Just about all of them contain people in them portrayed in real life situations, which makes them easy to relate to. Most commercials do not have many spoken words, as they are primarily meant for watching. Many actions performed in Super Bowl commercials do not occur in everyday life. And lastly, by providing something that people will remember and associate with their product, the commercials make people want to buy the product when they see it.

 

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